S

Architecting growth engines that are predictable, systematic and full-funnel.

For the past nine years, I have shaped acquisition, pipeline, and brand strategy for global enterprises and high-growth startups. No transient hacks—just diagnosing the root constraint, executing precise interventions, and building systems that scale repeatably.

Global Scale & Precision

Directing complex media architectures across North America and APAC for enterprise clients and high-growth innovators.

Full-Funnel Integration

Bridging the gap between high-level brand positioning and deeply technical performance marketing.

B2B Enterprise Acquisition

Designing account-based acquisition engines to navigate buying committees and source qualified pipelines.

System-First Engineering

Building self-sustaining, compounding growth engines rather than relying on transient traffic.

Ed-Tech · India

₹18 Cr GTV in three consecutive quarters

India's Leading Online School

Diagnosis

Intent mismatch between informational queries and conversion offers led to 0.22% conversion.

Intervention

Restructured funnel logic; segmented prospecting and retargeting tracks across Search and Meta.

Outcome

CPL ₹1,700 → ₹350
Conv Rate 0.22% → 1.92%
Efficiency 1× → 6×
Live Event · Mumbai

Mobilising 10,000+ attendees cross-channel

Mumbai Tech Week

Diagnosis

High volume requirement coupled with strict C-suite quality constraints.

Intervention

Dual-track architecture: Top-of-funnel awareness scaling visibility, B2B conversion engine securing delegates.

Outcome

Attendees 10,000+
Delegates 30% Paid
Channels Omnichannel
B2B SaaS · Enterprise

$1M+ pipeline via intent-matched search

Top 1% Workday Partner

Diagnosis

Abundant lead volume but zero pipeline impact due to top-of-funnel informational traffic.

Intervention

Pivot to high-intent commercial keywords. Copy and landing pages re-engineered to disqualify low-fit prospects.

Outcome

CPL ₹47.7K → ₹8.2K
Imp Share <10% → 45%
Qual Clicks 0 → 2,230/mo

Selected Brands

Bill & Melinda Gates FoundationMumbai Tech WeekLubrizol - Berkshire HathawayISKCON GlobalHDFC LifeLupin PharmaHyatt GroupHard Rock CafeWorkday Partner21K School
Principal Consultant, Fractional CMOatScalar Ops2021 – Present

Growth advisory for Ed-Tech, SaaS, and B2B enterprises. Re-architected pipelines and deployed systematic acquisition models.

Drove $2.3M+ in tracked client revenue and scaled 25+ brands.

Co-FounderatEcho Labs2024

Developed and operationalised the Signal-First acquisition methodology for high-ticket B2B brands.

Sourced 5,000+ qualified B2B leads navigating enterprise buying committees.

HubSpot Platinum Partner LeadatInbound Mantra2020 – 2021

Architected enterprise CRM integrations and managed full-funnel inbound marketing campaigns.

Managed ₹14Cr+ in aggregate performance media spend across global campaigns.

Media & Brand StrategistatWIFE2019 – 2020

Orchestrated integrated media strategy for major Mumbai events and lifestyle brands.

Strategic Account Manager (LCS)atGoogle2017 – 2019

Scaled Fortune 500 agency portfolios in North America. Recognized globally as Best Performer (gTech).

Google Certified
Ads Search, Display, Measurement, GA4
Meta Blueprint
Media Buying & Planning Professional
HubSpot Certified
Inbound Marketing & Sales Software
Data Privacy
GDPR compliance & consent architecture

Toolkit

Google AdsGoogle Ads
MetaMeta
LinkedIn AdsLinkedIn Ads
GA4GA4
GTMGTM
HubSpotHubSpot
Looker StudioLooker Studio
Microsoft ClarityMicrosoft Clarity
Google WorkspaceGoogle Workspace
Adobe Creative SuiteAdobe Creative Suite
PowerPointPowerPoint
ChatGPTChatGPT
ClaudeClaude
PerplexityPerplexity
MidjourneyMidjourney
WebflowWebflow
WordPressWordPress
ShopifyShopify
Next.jsNext.js