Diagnosis
Intent mismatch between informational queries and conversion offers led to 0.22% conversion.
Intervention
Restructured funnel logic; segmented prospecting and retargeting tracks across Search and Meta.
For the past nine years, I have shaped acquisition, pipeline, and brand strategy for global enterprises and high-growth startups. No transient hacks—just diagnosing the root constraint, executing precise interventions, and building systems that scale repeatably.
Directing complex media architectures across North America and APAC for enterprise clients and high-growth innovators.
Bridging the gap between high-level brand positioning and deeply technical performance marketing.
Designing account-based acquisition engines to navigate buying committees and source qualified pipelines.
Building self-sustaining, compounding growth engines rather than relying on transient traffic.
Intent mismatch between informational queries and conversion offers led to 0.22% conversion.
Restructured funnel logic; segmented prospecting and retargeting tracks across Search and Meta.
High volume requirement coupled with strict C-suite quality constraints.
Dual-track architecture: Top-of-funnel awareness scaling visibility, B2B conversion engine securing delegates.
Abundant lead volume but zero pipeline impact due to top-of-funnel informational traffic.
Pivot to high-intent commercial keywords. Copy and landing pages re-engineered to disqualify low-fit prospects.



Growth advisory for Ed-Tech, SaaS, and B2B enterprises. Re-architected pipelines and deployed systematic acquisition models.
↳ Drove $2.3M+ in tracked client revenue and scaled 25+ brands.
Developed and operationalised the Signal-First acquisition methodology for high-ticket B2B brands.
↳ Sourced 5,000+ qualified B2B leads navigating enterprise buying committees.
Architected enterprise CRM integrations and managed full-funnel inbound marketing campaigns.
↳ Managed ₹14Cr+ in aggregate performance media spend across global campaigns.
Orchestrated integrated media strategy for major Mumbai events and lifestyle brands.
Scaled Fortune 500 agency portfolios in North America. Recognized globally as Best Performer (gTech).