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Proof of Work

Case studies, operator feedback, and performance evidence.

Case outcomes

Revenue-tied outcomes from real interventions.

Each case reflects a systems fix across signal, media, and conversion. Client identities masked under NDA.

Showing case 1 of 3

Ed-Tech · Online School

The enrolment system was leaking at the offer layer, not the traffic layer.

Primary outcome

₹18 Cr

Gross Transaction Value

Key shifts

Cost Per Lead

₹1,700 -> ₹350

Conversion Rate

0.22% -> 1.92%

CTR

1.6% -> 3.3%

System Efficiency

1x -> 6x

Situation

Traffic volume looked strong, but there was no clean line from ad spend to enrolments.

What we changed

Rebuilt media and tracking around enrolment signals, and synced CRM outcomes back into bidding.

Outcome

Hit target two months early for three straight quarters. Pilot moved to retainer.

Direct + Agency Engagement

Series B Ed-Tech

[SO.01]

“He brought immediate structure to growth. Attribution confusion dropped, and qualified enrolments scaled with confidence.”

Growth Lead

Enterprise B2B · SaaS

The pipeline wasn't missing. It was invisible.

Primary outcome

$1M+

Qualified Enterprise Pipeline

Key shifts

Qualified Clicks / mo

0 -> 2,230

Avg. CPC

₹250 -> ₹107

CPL

₹47.7K -> ₹8.2K

Impression Share

<10% -> 45%

Situation

Spend was broad, intent was mixed, and pipeline attribution was not visible to leadership.

What we changed

Shifted search to high-intent queries and built a closed loop between HubSpot and Google Ads.

Outcome

$1M+ pipeline attributed. Marketing contribution became board-visible.

NDA Client

Enterprise B2B SaaS

[SO.02]

“Sales and marketing finally read one system. Pipeline attribution became board-ready and budget calls got faster.”

Marketing Director

Events · Tech Platform

Mass reach with no structured path to conversion.

Primary outcome

471

Qualified Leads Generated

Key shifts

Lead CPL

>₹500 -> ₹98

Qualification Rate

0% -> 85%

CRM Sync

Manual -> Automated

Retargeting Audience

0 -> 1,467

Situation

Reach was high, but lead flow was noisy and unqualified.

What we changed

Built a full-funnel capture and qualification system with automated routing into CRM.

Outcome

471 qualified leads at ₹98 CPL. Qualification rate went from zero to 85%. Sales team unblocked.

NDA Client

Events Platform

[SO.03]

“He rebuilt the funnel end to end. Lead quality rose sharply while CPL dropped in parallel.”

Business Head

Testimonials

[SO.01]

Direct + Agency Engagement

Series B Ed-Tech

01 / 03

“He brought immediate structure to growth. Attribution confusion dropped, and qualified enrolments scaled with confidence.”

Growth Lead

Series B Ed-Tech